what is yew?

yew is a few things,

• a revered conifer and historical cone bearing seed plant genus.

• a widely accepted onomatopoeia in extreme sports.

• an independent, self-manufacturing headwear company.

in 2016, an idea was forged to create a totally new approach as to what a brand should mean to its consumers. something that is always curated with yew in mind; a lifestyle company dedicated to providing, professional quality, profound designs, with simplistic style. completely custom made, high quality selected textiles, in-house sewing design studio, everything made by hand.

you want it, yew got it.

what yew is:

an Atlantic Canadians’ destined quest to create and cater to whatever gets yew going.

only the funkiest and fly patterned textiles have been hand picked, salvaged and chosen to form the most carefully curated library of textile mayhem. each and every project is repurposed and recycled from authentic vintage garments and fabrics, reclaimed materials, and off-cut factory samples to create a product with minimal waste and maximum style.

each piece of fabrics is hand cut and sewn. assembled with quality materials, threads and hardware. to provide completely limited edition, small batch, custom made headwear and accessories. each and every one of our products is timeless and will be deemed as yewnique. never to be recreated.

designed and manufactured in studio, all from scratch, all hand made,

for you, by yew.